In Which of the Following Cases Is the Strength of Competitive

question 79

Multiple Choice

In which of the following cases is the strength of competitive forces low?

• A) when switching costs are high
• B) when rival products are priced low
• C) when customer loyalty is low
• D) when the product is unique

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Definitions:

Trial

An examination or test of the value or nature of a product or concept, especially before a wider implementation or release.

First Purchase

The initial buying action taken by a consumer with a brand or product, marking the beginning of the customer's engagement with that brand.

Brand Name

The name given to a product or service from a specific source used to distinguish it from others.

Important Attributes

Key features or characteristics of a product or service that are significant to consumers and can influence their purchasing decision.