Explain the Four Phases of the Customer Life Cycle

question 42

Essay

Explain the four phases of the customer life cycle.

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Definitions:

Sales Revenues

The total amount of money generated from sales of goods or services by a company before any expenses are deducted.

Net Profit

The amount of money a company retains after deducting all its expenses, interest, taxes, and costs from its total revenue.

Seasonal/Cyclical Business

A company whose performance or sales are influenced by seasonal trends or economic cycles.

Adequate Cash Flow

The level of cash generation by a business that is sufficient to cover its operational expenses and financial obligations.