In the Web 2

question 64

Multiple Choice

In the Web 2.0 world,no marketing is done.New product features are released and vendors wait for users to spread the news to one another,one friend sending a message to many friends;most of whom send that message,in turn,to their friends;and so forth,in a process called ________.

• A) affiliate marketing
• B) viral marketing
• C) co-marketing
• D) network marketing

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Definitions:

Labeling Theory

is a concept in sociology that suggests the labels or definitions applied to individuals by society significantly influence their behavior and identity.

Deviance

Behaviors or actions that violate societal norms or expectations.

Objective Reality

The concept of things existing independently of one's perceptions or beliefs, accessible through empirical observation and not influenced by personal feelings.

Early Criminologists

Pioneers in the field of criminology who first studied criminal behavior and societal responses.