In the Web 2

question 64

Multiple Choice

In the Web 2.0 world,no marketing is done.New product features are released and vendors wait for users to spread the news to one another,one friend sending a message to many friends;most of whom send that message,in turn,to their friends;and so forth,in a process called ________.

• A) affiliate marketing
• B) viral marketing
• C) co-marketing
• D) network marketing

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Definitions:

Tonal Varieties

The range of colors and shades in art or photography, contributing to the depth, mood, and realism of the work.

Cross-Hatching

An artistic technique using closely spaced intersecting lines to create shading, texture, or tonal effect.

Incised Lines

Lines cut into a surface with a sharp instrument, used as a decorative technique in various art forms.

Portinari Altarpiece

A famous Renaissance painting by Hugo van der Goes, depicting the Adoration of the Shepherds, commissioned by Tommaso Portinari.