Examlex
Who coined the term 'agile enterprise' and what did they mean by it?
Specific Consumer
A person or group with distinct purchasing habits or product requirements in a market sector.
B2B Marketing
Business-to-business marketing, which involves selling products or services from one business to another, as opposed to consumer-focused sales.
Top-Of-Mind Awareness
The first brand that comes to a consumer's mind when thinking about a particular product category.
Brand Preference
The degree to which consumers favor one brand over others, influenced by past experiences, perceptions of quality, and emotional connections.
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