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Who Coined the Term 'Agile Enterprise' and What Did They

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Essay

Who coined the term 'agile enterprise' and what did they mean by it?


Definitions:

Specific Consumer

A person or group with distinct purchasing habits or product requirements in a market sector.

B2B Marketing

Business-to-business marketing, which involves selling products or services from one business to another, as opposed to consumer-focused sales.

Top-Of-Mind Awareness

The first brand that comes to a consumer's mind when thinking about a particular product category.

Brand Preference

The degree to which consumers favor one brand over others, influenced by past experiences, perceptions of quality, and emotional connections.

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