Intangible Benefits Are Those for Which It Is Impossible to Compute

question 44

True/False

Intangible benefits are those for which it is impossible to compute a dollar value.

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Definitions:

Straight Rebuy

A purchasing situation in which a business buyer reorders an existing product or service from the list of acceptable suppliers without modifications.

B2B Marketing

The practice of marketing products and services directly between businesses, as opposed to marketing to end consumers.

Limited Decision Making

A consumer decision-making process used when purchasing products occasionally or needing little information about a product.

Straight Rebuy

The routine repurchase of a product or service without modification from the same supplier.