The ________ Is the Biased Perception That Results When the First

question 56

Multiple Choice

The ________ is the biased perception that results when the first pieces of information that people have about some target have an inordinately large influence on their perception of the target.

• A) primacy effect
• B) contrast effect
• C) halo effect
• D) person-situation effect

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Definitions:

Managerial Controls

Mechanisms or techniques used by management to direct, monitor, and measure the performance of resources and processes towards achieving organizational goals.

Competitive Advantage

Circumstances or factors that place an enterprise at a beneficial or higher standing against its competition.

Focus Strategy

A competitive approach where a firm concentrates its resources on entering or expanding in a narrow market segment to achieve a competitive advantage.

Market Segment

A sub-group of a larger market made up of consumers or organizations with similar characteristics that lead them to have similar product and service needs.