Define and Discuss Experiential Learning

question 48

Essay

Define and discuss experiential learning.

Explain the concept of lifestyle and its importance to marketing.

Distinguish between psychographics and demographics and their roles in marketing.

Understand how the VALS typology segments consumers based on values and lifestyles.

Understand the concept of psychographics and its importance in marketing.

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Definitions:

Erikson's Stages

A theory of psychological development proposed by Erik Erikson that outlines eight stages from infancy to adulthood, each characterized by a specific conflict.

Crises

Times of intense difficulty, trouble, or danger, characterized by a need for decisive action to resolve the situation.

Reality Principle

A psychoanalytic concept where an individual learns to assess the external world and act in a way that is appropriate to societal norms, as opposed to acting on the pleasure principle.

Gratification

The feeling of pleasure or satisfaction obtained from achieving something or having one's needs fulfilled.