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A manager wants to use only objective measures to appraise his employees. What measure should he NOT use?
Educated Consumers
Consumers who are well-informed about products, services, and market practices, enabling them to make discerning purchasing decisions.
Marketing Strategies
Comprehensive plans formulated by organizations to reach and persuade potential customers to purchase their products or services.
Consumer Confidence
A measure of how optimistic or pessimistic consumers are regarding their expected financial situation, an indicator of the overall state of the economy.
Purchasing Power
The ability of an individual or group to buy goods and services, often related to their income and the price level of goods.
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