Examlex
Leader reward behavior occurs when a leader positively reinforces the desirable behavior of subordinates.
Source Persuasiveness
relates to the effectiveness and credibility of a communicator in influencing the beliefs, attitudes, or behaviors of others.
Product Endorsers
Individuals, often celebrities or experts, who promote a product or brand by recommending it or associating their image with it.
Advertising Technique
Strategies used by marketers to promote products, services, or ideas to consumers.
Emotional Dissonance
A state of conflict between experienced emotions and emotions expressed to conform to social norms or job requirements, often leading to stress.
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