Formal Sources of Power Are Based on ________

question 29

Multiple Choice

Formal sources of power are based on ________.

• A) an individual's personality
• B) an individual's position in the organization
• C) an individual's expertise
• D) an individual's referent power in the organization

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Definitions:

Rebates

Sales promotions that allow consumers to recoup a specified amount of money after making a single purchase; most rebates require consumers to mail their receipt and proof of purchase to manufacturers.

Outdoor Advertising

A form of media used to deliver promotional messages to consumers in outdoor spaces, such as billboards, bus stops, and digital screens.

Flexibility

The ability to adapt to changes, challenges, or new requirements in an efficient and timely manner.

Reminder Advertising

A type of advertising that seeks to keep the product before the public in an effort to reinforce previous promotional activity.