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The grapevine is an informal network that carries official information.
Segmentation Strategy
Segmentation Strategy involves dividing a broad market into distinct subgroups of consumers with common needs or characteristics, to target them more effectively.
Butterball Turkeys
A brand known for its turkey products, including whole turkeys and turkey meats, popular in the United States especially during festive seasons.
Swift Meat Company
A historic American corporation involved in the meat packing industry, now part of JBS S.A.
Market Segment
A subgroup of individuals or organizations sharing one or more characteristics that cause them to have similar product or service needs.
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