Which of the Following Factors Is LEAST LIKELY to Enhance

question 88

Multiple Choice

Which of the following factors is LEAST LIKELY to enhance a sender's credibility?

• A) referent power
• B) moral integrity
• C) emotional intelligence
• D) informal leadership

---

Definitions:

Simile

A figure of speech comparing two different things, often introduced with the words “like” or “as,” to create a vivid description.

Metaphor

An implied comparison that uses a contrasting word or phrase to evoke a vivid image.

Transactional Selling

A sales strategy that focuses on achieving quick sales without a significant emphasis on building long-term customer relationships.

Formula Sales Approach

A structured selling method that follows a predefined sequence of steps tailored to guide the customer through the buying process.