Describe the Elements of the Communication Process

question 51

Essay

Describe the elements of the communication process.

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Definitions:

Brand Insistence

Brand Insistence is the degree to which a consumer strongly prefers a specific brand over all other brands, regardless of price or convenience.

Brand Recognition

The extent to which a consumer can correctly identify a particular product or service just by viewing the product's logo, packaging, or advertising.

Brand Awareness

The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Individual Branding

A marketing strategy whereby different products are given different brand names, allowing each to be positioned and marketed distinctively.