When Managers Decide Not to Launch a Product in a Specific

question 167

True/False

When managers decide not to launch a product in a specific global market because it did not perform well in a similar market, they are using the representativeness heuristic.

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Definitions:

Reactance

A psychological response where an individual exhibits resistance or opposition to perceived attempts to limit their freedom or autonomy.

Door-In-The-Face

A persuasion technique involving making a large request that is expected to be refused so that a smaller request made subsequently seems more reasonable.

New Coke

A reformulated version of Coca-Cola introduced in 1985, which was met with consumer backlash leading to the return of the original formula.

Social Loafing

The phenomenon where individuals exert less effort when working in a group than when working alone.