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Discuss the effect that information technology (IT) can have on decision-making heuristics.
Contractual Marketing System
A network of agreements between various parties in the distribution channel to promote, distribute, and sell products.
Four Ps
A marketing mix model that includes Product, Price, Place, and Promotion, used by businesses to consider key factors in marketing strategies.
Marketing
The process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods, services, or ideas.
Supply Chain Management
The control over the transportation and warehousing of raw materials, goods in the production process, and finalized items from their source to their destination of use.
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