________ Involves Making Decisions in Response to Recurring Opportunities or Problems

question 133

Multiple Choice

________ involves making decisions in response to recurring opportunities or problems.

• A) Basic decision making
• B) Routine decision making
• C) Standard decision making
• D) Programmed decision making

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Definitions:

Qualitative Data

Information that cannot be measured with numbers, often related to descriptions, qualities, or opinions.

Probing Questions

Questions designed to elicit more detailed and in-depth responses from a conversation or interview partner.

Secondary Data

Marketing data that have been gathered, tabulated, and made available by an outside source.

Secondary Information

Data that has been collected previously by someone else, used for research or analysis.