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In a TQM program, the "command and control" model of management must give way to an "advise and support" model.
Promotional Campaign
A planned series of activities designed to advertise and create awareness or interest in a product or service.
More Elastic
Describes a situation where a product or service's demand is more sensitive to changes in price, indicating that consumers are more likely to react to price variations.
Cost Of Overpricing
The negative financial impact experienced by setting the price of a product or service too high, leading to reduced sales volume.
Cost Of Underpricing
The financial loss incurred when a product or service is sold for less than its market value or production cost.
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