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Indicating its importance, the last code in the ACA Code of Ethics (American Counseling Association, 2005) states, "The primary responsibility of counselors is to respect the dignity and to promote the welfare of clients".
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A form of communication aimed at promoting or selling a product, service, or idea.
Antibacterial Soap
A type of cleansing product containing chemical ingredients intended to kill or inhibit the growth of bacteria.
Consumer Survey
A method of collecting data directly from a targeted group of consumers to understand their preferences, behaviors, and opinions on products or services.
Experiment
A research method involving the manipulation of one variable to determine its effect on another variable while controlling for extraneous variables.
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