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Anything that interferes with the sociability inclination is considered wrong.
Supply Costs
The expenses incurred to obtain the goods or materials needed for the production of products or services.
Demand Costs
The expenses associated with the demand for goods or services, including production and marketing costs.
EDLP Pricing
A pricing strategy where a company sets consistently low prices for all its products without running short-term promotions.
Reference Price
The price against which buyers compare the actual selling price of the product and that facilitates their evaluation process.
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