Spot Advertisements Are Useful Because They

question 12

Multiple Choice

Spot advertisements are useful because they

• A) permit a candidate's message to be delivered to a target audience before people can tune out.
• B) are essentially free of charge, because the media needs to fill the "spot."
• C) are funded through a loophole in campaign finance laws.
• D) are the best means for an audience to get the most information about the policy preferences of candidates, rather than the candidates' personalities.
• E) are funded by nonpartisan organizations rather than candidates.

---

Definitions:

Expectancy Theory

A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the value they place on those outcomes.

Motivation to Transfer

The willingness and desire of learners to apply the skills and knowledge gained in training to their job or daily activities.

Post-training Behaviour

The application and demonstration of skills and knowledge acquired in training within the workplace.

Focus Groups

A qualitative research method where a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.