Briefly Discuss the Significance of the Lonergan/Baird Method

question 47

Essay

Briefly discuss the significance of the Lonergan/Baird method.

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Definitions:

Subjective

Based on or influenced by personal feelings, tastes, or opinions, rather than external facts or evidence.

Agenda-Setting Theory

A communication theory that suggests the media has the power to influence the public's perception of what topics are important.

First-Level Agenda Setting

A theory suggesting that media doesn't tell people what to think, but is effective in telling them what to think about by influencing the salience of issues.

Gatekeeper

An individual or policy that controls access to something, for example, journalists or editors who decide which stories are published or broadcasted.