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Discuss Infante's Five Skills That Make Up Argumentative Competence

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Essay

Discuss Infante's five skills that make up argumentative competence. How could you apply this skills in the workplace?


Definitions:

Product Penetration

Product Penetration is the extent to which a product is recognized and bought by customers in a particular market.

Strategic Marketing Process

A systematic approach to planning, executing, and monitoring marketing strategies to achieve business goals and satisfy consumer needs.

Marketing Resources

Assets utilized by a company to effectively market its products or services, including human resources, technology, and financial investments.

BCG Growth-Share Matrix

A strategic business tool used to evaluate a company's product portfolio decisions, involving categorization into four quadrants.

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