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Discuss Infante's five skills that make up argumentative competence. How could you apply this skills in the workplace?
Product Penetration
Product Penetration is the extent to which a product is recognized and bought by customers in a particular market.
Strategic Marketing Process
A systematic approach to planning, executing, and monitoring marketing strategies to achieve business goals and satisfy consumer needs.
Marketing Resources
Assets utilized by a company to effectively market its products or services, including human resources, technology, and financial investments.
BCG Growth-Share Matrix
A strategic business tool used to evaluate a company's product portfolio decisions, involving categorization into four quadrants.
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