The ______ Principle Is Based on the Notion That When

question 42

Multiple Choice

The ______ principle is based on the notion that when opportunities are less available, they appear more valuable.

• A) liking
• B) social proof
• C) scarcity
• D) reciprocity

---

Definitions:

Consumer Tastes

Preferences and inclinations of consumers that influence their purchasing behavior and choice of products.

Substitutes

Products or services that can replace each other in usage, providing consumers with choices.

Health Clubs

Facilities that offer a variety of exercise equipment, classes, and services to individuals looking to improve or maintain their physical fitness.

Hospital Fitness Centers

Facilities located within or associated with a hospital, offering fitness and health services to patients and sometimes the public.