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Discuss the four channels that signal high/low expectations.
Product Life Cycle
The stages through which a product goes from its introduction into the market, through growth and maturity, and eventually into decline.
Dynamically Discontinuous Innovations
Innovations that significantly alter the market dynamics or how consumers interact with a product or service category.
Discontinuous Innovations
Innovations that introduce a fundamental change by creating entirely new markets or revolutionizing existing ones, often disrupting the status quo.
Continuous Innovations
Ongoing updates and improvements to products, services, or processes that are aimed at sustaining competitiveness and meeting evolving market demands.
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