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______ Contracts Are Broader and Lay the Foundation for How

question 3

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______ contracts are broader and lay the foundation for how people interact with one another.


Definitions:

Recency-Frequency-Monetary Analysis

A marketing analysis tool that categorizes customers based on their recent purchases, how often they purchase, and how much they spend.

Costs Of Doing Business

The expenses involved in the day-to-day operations of a company, including rent, utilities, payroll, and materials.

Profitable Customers

Customers who generate a net profit for a company over time, through their purchases and engagement with the business.

Customer Relationship Management

A strategy for managing a company's interactions with current and potential customers, using data analysis about customers' history with the company to improve business relationships, particularly focusing on customer retention and ultimately driving sales growth.

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