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______ contracts are broader and lay the foundation for how people interact with one another.
Recency-Frequency-Monetary Analysis
A marketing analysis tool that categorizes customers based on their recent purchases, how often they purchase, and how much they spend.
Costs Of Doing Business
The expenses involved in the day-to-day operations of a company, including rent, utilities, payroll, and materials.
Profitable Customers
Customers who generate a net profit for a company over time, through their purchases and engagement with the business.
Customer Relationship Management
A strategy for managing a company's interactions with current and potential customers, using data analysis about customers' history with the company to improve business relationships, particularly focusing on customer retention and ultimately driving sales growth.
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