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According to the Manager's Shoptalk in Chapter 1, before becoming a manager, would-be managers should consider which of the following:
Penetration Pricing
A strategy where businesses set a low price for a new product or service to attract customers and gain market share quickly, intending to raise prices later.
Penetration Pricing
A marketing strategy where a company introduces a product at a low price to gain market share, then gradually increases the price.
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