Goals That Define the Outcomes That Major Divisions and Departments

question 27

Multiple Choice

Goals that define the outcomes that major divisions and departments must achieve in order for the organization to reach its overall goals are called:

• A) strategic goals.
• B) tactical goals.
• C) operational goals.
• D) Gantt charts.
• E) contingency plans.

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Definitions:

Public Relations

involves managing the dissemination of information between an organization and the public to shape perceptions and maintain a positive image.

Publicity

The notice or attention a person, product, or business receives through media coverage, not paid for by the beneficiary.

Direct Marketing

A form of advertising where companies communicate directly to consumers through a variety of media, including mail, email, phone, and online ads, to generate a response or transaction.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.