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Alabama Airlines Has Three Planning Specialists Who Help Division Managers

question 54

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Alabama Airlines has three planning specialists who help division managers develop their own division plans. Serving as consultants to the divisions, the planning specialists give advice about strengths, weaknesses, opportunities, and threats. Alabama Airlines is utilizing what approach to the planning function?


Definitions:

First-Mover Advantage

The benefits that come from being first to exploit a niche or enter a market.

Non-Core Business

Activities or operations of a company that are not central to its primary mission or revenue-generating processes.

Social Responsibility

The obligation of a business to contribute to the well-being of society, which includes being ethical, legal, and economically responsible.

Breakthrough Stage

A point in a process, project, or development where significant progress is achieved, overcoming major challenges or barriers.

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