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List four reasons why planning generally positively affects a company's performance?
Segment Descriptors
Attributes or characteristics used to define and differentiate subsets of a market or population.
Market Segmentation
The practice of dividing a target market into approachable groups based on characteristics like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.
Segmented Marketing
The practice of dividing a broad market into distinct subsets of consumers with common needs or characteristics and designing strategies specifically for them.
Unique Product
A product that offers a distinct set of qualities or features not possessed by similar products in the market, providing a competitive advantage.
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