Which of the Following Portfolio Categories Is Made Up of Poor

question 142

Multiple Choice

Which of the following portfolio categories is made up of poor performers who command only a small share of a slow-growth market?

• A) Star
• B) Cash cow
• C) Question mark
• D) Dog
• E) Cat

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Definitions:

Nonpersonal

Refers to communication or interaction that does not directly involve interpersonal contact, typically seen in various forms of advertising and promotion.

Sales Promotion

Short-term incentives to encourage the purchase or sale of a product or service.

Database Marketing

A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.

Integrated Marketing Communications

A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.