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Scenario - SS.com
Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an on-line stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share but it faces a very high business growth rate. In the brokerage industry the competition is fierce and all players are cutting their on-line commission rates.
-Swift Stock is following which strategy, according to Porter, through the .com subsidiary?
Private Market
A sector of the economy where transactions occur between private entities without significant government intervention, dealing in goods, services, and financial assets.
Rival in Consumption
A property of a good whereby one person's use of the good reduces the ability of another person to use the same good.
Individual Marginal Benefit
The additional satisfaction or utility that an individual derives from consuming one more unit of a good or service.
Government Intervention
Actions taken by a government to affect the economy, which can include regulations, subsidies, tariffs, and other forms of involvement.
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