The _____ Is a Unit Separate from the Rest of the Organization

question 12

Multiple Choice

The _____ is a unit separate from the rest of the organization responsible for the development of a major innovation.

• A) new product group
• B) matrix group
• C) new-venture team
• D) vertical group
• E) change team

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Definitions:

Product Development

The process of bringing a new product to market, including idea generation, design, and manufacturing.

Marketing Objective

A specific, measurable goal that a company aims to achieve through its marketing efforts.

Specific

Distinct or particular to something, not general or vague, often used to describe detailed or focused elements in various contexts.

Measurable

The characteristic of being able to be quantified or assessed through metrics or data.