Scenario - Jaimie Hall

question 50

Multiple Choice

Scenario - Jaimie Hall
The continuing development and improvement of computer information systems has made a powerful impression on Jaimie Hall, CEO of See-Saw City (SSC) . The current computer system at SSC is seven years old, and while still highly useful and reliable, Jaimie is wondering if a new system would be more efficient and more useful. Jaimie recognized that some of her managers would prefer to keep the old system, while others have been requesting that the company update its information capability.
-In planning how to implement the new system, Jaimie can anticipate some resistance to the new system. This resistance can come from all of the following, EXCEPT :

• A) self interest of the resisting employees.
• B) lack of understanding of the new system.
• C) uncertainty, or a lack of information.
• D) different departments pursuing different goals.
• E) all of these can create resistance.

---

Definitions:

Cross Elasticity

An indicator of the sensitivity in demand for a certain product in response to price fluctuations of a different product.

Percentage Change

A mathematical calculation that shows how much a number has increased or decreased compared to its previous value, expressed as a percentage.

Complementary Goods

Goods and services that are used together; when the price of one falls, the demand for the other rises (and conversely).

Inelastic

A term describing demand when it changes by a smaller percentage than changes in price.