Examlex
Which of the following is NOT an advantage to self-distribution?
Product Line Extensions
Introducing additional items in the same product category under the same brand name, often to target a new segment.
MultiBranding
A marketing strategy where a company markets multiple brands in the same product category or sector.
Brand Licensing
The authorization by the licensor to allow a licensee to use a brand's name, logo, or product for a specified period against a fee.
Private Branding
A strategy where products are manufactured and offered under the retailer's brand name rather than that of the manufacturer.