All of the Following Individuals Helped Contribute to Diffusion of Innovations

question 4

Multiple Choice

All of the following individuals helped contribute to diffusion of innovations theory, EXCEPT:

• A) Howard Giles
• B) Everett Rogers
• C) Gabriel Tarde
• D) Bryce Ryan
• E) Neal Goss

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Definitions:

Zero Marginal Cost

The situation where producing an additional unit of a good or service does not increase the total cost of production.

Fixed Cost

Expenses that do not change with the level of output produced, such as rent, salaries, and insurance premiums.

Patent

A legal grant by a government to an inventor, giving the right to exclude others from making, using, or selling an invention for a certain number of years.

Fixed Cost

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance, remaining constant regardless of business activity volume.