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____ motivate social action, but _____ guide that action.
Prevention Costs
Costs that are incurred to keep defects from occurring.
Internal Failure Costs
Costs associated with defects found before the delivery of a product to the customer, including scrap, rework, and downtime.
External Failure Costs
Costs that occur when products fail to meet quality standards after being delivered to customers, including returns, repairs, and warranty claims.
Opportunity Costs
The financial impact of skipping the immediate next favorable choice in the process of making a decision.
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