According to Uses and Gratifications Theory, Audience Need Consists Of

question 23

Multiple Choice

According to uses and gratifications theory, audience need consists of:

• A) Using media to create satisfying cognitive stimulation.
• B) Using media as a diversion from the stressors of everyday life.
• C) Using media to enhance our sense of self.
• D) All of the above.
• E) A and B only.

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Definitions:

Depreciation

The methodical distribution of a physical asset's cost across its lifespan, mirroring its depreciation over time.

Supplies

Items and materials used in the daily operations of a business, often consumable and regularly replaced.

Prepaid Rent

An expense recorded before it is used, representing payment for rent that covers a future period, considered an asset on the balance sheet until the period to which it applies passes.

Salaries and Wages Expense

The total expense for a company from paying salaries and wages to its employees during a financial period, reflecting the cost of labor.