The ELM Assumes All of the Following, EXCEPT

question 29

Multiple Choice

The ELM assumes all of the following, EXCEPT:

• A) People want to hold correct attitudes.
• B) Messages are persuasive only if they generate favorable behaviors.
• C) People often gauge the correctness of their attitudes by comparing them to the attitudes of others.
• D) People's motivation and ability to process information varies.
• E) The more interesting a message is to someone, the more likely that person is to think about the information in the message.

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Definitions:

Jeremy Bentham

A British philosopher, jurist, and social reformer in the 18th century, known as the founder of modern utilitarianism.

Marginal Utility

The further happiness or usefulness a person gets from consuming an additional unit of a product or service.

Total Utility

The total satisfaction received from consuming a particular quantity of goods or services.

Star Wars

A popular science fiction franchise created by George Lucas, comprised of movies, books, comics, and more.