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How Did Scholarly Concerns with the Hypodermic Needle Paradigm Prompt

question 77

Essay

How did scholarly concerns with the hypodermic needle paradigm prompt the development of agenda setting theory? Briefly explain how the former represents a "direct effects" explanation for media influence, whereas the latter represents more of an "indirect effects" explanation.


Definitions:

Retrieval Cues

Stimuli that assist in the recall of information stored in long-term memory by providing a reminder or prompt.

Long-term Potentiation

Long-term potentiation is a long-lasting enhancement in signal transmission between neurons, believed to be a biological mechanism underlying learning and memory.

Implicit Memories

Memories that influence thoughts and behaviors without conscious awareness, such as skills and conditioned responses.

Mood-congruent Memory

The inclination to remember events that match one's present emotional state.

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