How Might One Argue That Media Multiplexity Theory Represents an Extension

question 71

Essay

How might one argue that media multiplexity theory represents an extension of uses and gratifications theory? In your response, be sure to address each of the following:
a. What types of needs are met via strong, weak, and latent ties?
b. How might an individual's media satisfaction be tied to the gratifications that are sought within a social network versus those that are gained?
c. How might media multiplexity be tied to the interactivity of social media and audience needs?
d. Evaluation

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Definitions:

Stressful Job

Employment that consistently exposes an individual to high levels of stress, potentially affecting their mental and physical health adversely.

Co-workers

Individuals who work together in the same organization or workplace.

Cancer

A disease characterized by the uncontrolled growth and spread of abnormal cells in the body, capable of causing death if not treated properly.

Early Retirement

The act of leaving one's job or career, and ceasing to work before the traditional retirement age.