Compare and Contrast Diffusion of Innovations Theory with Communication Accommodation

question 66

Essay

Compare and contrast diffusion of innovations theory with communication accommodation theory. In your well-written essay, be sure to address each of the following:
a. Who is primarily responsible for developing each theory?
b. How, if at all, are these two theories similar? How are they distinct?
c. How do both theories incorporate convergence and divergence into their explanations of social change?
d. Compare both theories in terms of their scope and level of analysis. How broad or narrow are both theories, and what levels of analysis would be most conducive to testing hypotheses derived from both theories?

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Definitions:

Tertiary Carbon

A carbon atom bonded to three other carbon atoms.

Secondary Carbon

A carbon atom that is attached to two other carbon atoms in an organic molecule.

Equatorial

Refers to the positions on a cyclic molecule that are more outwardly directed around the ring, often leading to reduced steric strain.

1,1,3-Trimethylcyclohexane

An organic compound consisting of a cyclohexane ring substituted with three methyl groups at the 1, 1, and 3 positions.