How Might One Argue That Media Multiplexity Theory Represents an Extension

question 71

Essay

How might one argue that media multiplexity theory represents an extension of uses and gratifications theory? In your response, be sure to address each of the following:
a. What types of needs are met via strong, weak, and latent ties?
b. How might an individual's media satisfaction be tied to the gratifications that are sought within a social network versus those that are gained?
c. How might media multiplexity be tied to the interactivity of social media and audience needs?
d. Evaluation

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Definitions:

SSE

Sum of Squares due to Error, a measure in statistics that quantifies the variance in an observed variable that is not explained by the predictive model.

Race Car Drivers

Individuals who operate cars specifically designed for competitive racing at high speeds.

Different Tracks

Courses or paths that are distinct from one another, often used in the context of education or music.

ANOVA Table

a table that summarizes the analysis of variance test results, used to determine if there are any statistically significant differences between the means of three or more independent groups.