Suppose Your Campus Health Center Wanted to Design a Public

question 80

Essay

Suppose your campus health center wanted to design a public health campaign encouraging all students on campus to get flu shots. Design a set of persuasive messages for this campaign using cognitive dissonance theory and the elaboration likelihood model. For each set of messages, briefly explain why the messages you created should work based on the central premises of both theories.

---

Definitions:

Ganglion Cell

A type of neuron located in the retina that receives visual information from photoreceptors and transmits it to the brain.

Somatosensory System

This system is part of the sensory nervous system, responsible for processing sensory information from the body, including touch, temperature, pain, and body position.

Anterior Cingulate Cortex

A part of the brain located in the frontal lobe, involved in processing emotions, decision making, and impulse control, among other functions.

Socially Excluded

Describes individuals or groups that are systematically denied participation in social, economic, or political activities within their community or society.