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John was looking at a shop-front in the background that had the name "Clark´s" printed on it. When he told his son to "Get out of the clark," he meant to say, "Get out of the car." This is an example of:
Sensory Memory
The shortest-term element of memory, which acts as a buffer for stimuli received through the senses, momentarily retaining impressions of sensory information after the original stimuli have ended.
Proactive Interference
A phenomenon where old memories hinder the capacity to remember new information.
Retroactive Interference
The phenomenon where newly learned information interferes with the recall of information learned previously.
Misinformation Effect
The phenomenon in which a person's recall of episodic memories becomes less accurate due to post-event information.
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