Which Measurement Scale(s) Are Most Amenable to Crosstabulation

question 14

Multiple Choice

Which measurement scale(s) are most amenable to crosstabulation?

• A) Nominal only
• B) Nominal and ordinal
• C) Nominal, ordinal, and interval
• D) Nominal, ordinal, interval, and ratio

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Definitions:

SOM

Abbreviation typically for "Share Of Market," referring to the percentage of a market controlled by a particular company, product, or brand.

Sanity Checks

Quick, basic tests or analyses run to ensure that assumptions or results are rational and feasible.

Market Size

The total volume or value of sales within a defined market over a specific period of time.

Social Media Tools

Online platforms and technologies that facilitate the creation, sharing, or exchange of information, ideas, and other forms of expression among people.