In the Following Situation, Which Test Should Be Used? Independent

question 17

Multiple Choice

In the following situation, which test should be used? Independent variable = educational status (high school diploma vs. Bachelor's degree vs. graduate degree) ; dependent variable = frequency of insomnia (1= never, 2 = 1-5 times/year; 3 = 6-10 times/year; 4 = 11-25 times/year; 5 = 25-49 times/year; 6 = 50+ times/year)

• A) Chi-square test
• B) Kruskal-Wallis test
• C) Cochran's Q
• D) McNemar test

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Definitions:

Quantitative Research

A research method focused on gathering numerical data and performing statistical, mathematical, or computational techniques to gain insights.

Qualitative Research

Research that explores phenomena through non-numerical data, focusing on understanding concepts, thoughts, and experiences.

Zaltman Metaphor Elicitation Technique

A technique in market research that uses visual stimuli to elicit deep, unconscious thoughts and feelings from consumers regarding a product or service.

Projective Technique

A psychological method used in market research to help participants express their feelings and thoughts indirectly by responding to ambiguous stimuli.