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A theoretical proposition is
Psychographic Characteristics
Attributes relating to the personality, values, attitudes, interests, or lifestyles of individuals or groups, used especially for market segmentation.
Audience Members
Individuals who actively listen, watch, or engage with a presentation, performance, or broadcast.
Intrinsic Motivators
Internal factors, such as personal interest or satisfaction, that drive individuals to perform tasks.
Extrinsic Motivators
External factors that encourage people to perform particular actions, including rewards or punishments.
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