Sam Is Taking a Personality Test for the Second Time

question 58

Multiple Choice

Sam is taking a personality test for the second time. The first time he was simply guessing at answers. The second time, he remembers how he answered before, and answers the same way in order to be consistent. The test will probably be

• A) reliable but not necessarily valid.
• B) valid but not reliable.
• C) neither reliable nor valid.
• D) both reliable and valid.

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Definitions:

Stakeholders

Individuals, groups, or organizations that have an interest or concern in an organization's activities, performance, and decisions.

Sustainable Marketing

Marketing efforts that not only aim to meet the company's goals but also take into account the long-term impact on society, the economy, and the environment.

Sustainable Marketing

Marketing strategies that not only consider a company's growth and profitability but also its impact on the environment and social well-being.

Environment Marketing

A strategic approach aimed at promoting products or services in a manner that emphasizes environmental stewardship, targeting consumers who prioritize sustainability.