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Some studies reported in the text have found that minority members score lower on identity than whites, a finding which is interpreted as a consequence of
Consumer Ethnocentrism
The belief among consumers that purchasing domestic products is morally right and beneficial to the national economy, often leading to a preference for domestic goods over foreign ones.
Xenophobia
The fear or hatred of strangers, foreigners, or anything perceived as foreign or different.
Cultural Fit
The extent to which an individual’s beliefs, values, and behavior align with the culture of an organization or team.
Sociocultural Bias
The presence of bias in judgments or actions influenced by societal and cultural norms or prejudices.
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